Vance & Hines Reveals New Sidewinder Exhaust System for   Suzuki Hayabusa Drag Racers 

Santa Fe Springs CA – March 31, 2022 - Vance & Hines today announced the ultimate exhaust for Suzuki Hayabusa drag racing machines, the new 4-2-1 Sidewinder Exhaust, another step forward in the partnership the company has with Suzuki Motors USA.

The new system is designed for drag race-use on Suzuki Hayabusa models from 1999 to today. Its 4 to 2 to 1 configuration is the ultimate design for peak horsepower, particularly for higher displacement or heavily modified engines, including those running nitrous set-ups, but will still provide good gains on milder set-ups as well.

The exhaust is manufactured of lightweight 304 stainless steel, so it weighs only 14 pounds, a reduction of 30 pounds from the 44-pound stock system. It includes tapered head pipes and full merge collectors for maximum performance. The system also includes features that allow it to be adapted for whatever level of performance an owner/racer is seeking. This includes oxygen sensor bungs and an optional baffle so that the pipe can be adjusted to meet a broad range of performance mods. Suggested retail price is $1799.99.

"This is another great product from the Vance & Hines team at our Racing Development Center," said Vance & Hines President Mike Kennedy.  "The performance capabilities of this system and the vast number of Hayabusa-mounted drag racers should make this a winner for the riders and for Vance & Hines."

The Sidewinder exhaust system is included in the Vance & Hines continency sponsorship program for the XDA drag racing series.

The new pipes are available immediately from the Vance & Hines Racing Development Center at 317-852-9057 or

Technical Features

  • Lightweight 304 stainless steel construction (.049" wall thickness) with brushed finish
  • Tapered head pipes and full merge collectors for maximum performance
  • "Competition Only" Riveted Vance & Hines Logo Badge
  • Slip-fit collector joints with dual swivel end retention springs
  • Tuned length megaphone with optional baffle available (headers are 1-5/8" tapered to 1-7/8", 4-into-2 collectors are 1-7/8" to 2-1/8", final 2-into-1 collector 2-1/8" to 3", megaphone tapered from 3" to 3-1/2" then stepped to 4")
  • Two, 18mm oxygen sensor bungs for stock O2 sensors or wideband air/fuel ratio monitoring.
  • Weighs only 14 pounds, 30 pounds lighter than the stock Hayabusa exhaust.
  • Includes exhaust port flanges, oil cooler bypass kit and spring puller tool
  • Fits all years 1999-2022
  • Lower fairing modification required; adhesive cut-out template supplied



The Vance & Hines brand has always been about enhancing the exhilaration of the motorcycle ride. It started over 40 years ago, when Terry Vance and Byron Hines were two young enthusiasts in the fledgling Southern California motorcycle drag race scene. Terry always wanted to go faster, and Byron knew how to make that happen. In short order, their on-track success and innovation drew the attention of other racers, riders and motorcycle manufacturers, which ultimately translated to commercial demand for their products and services. Today, the Company's mission and activity is the same; make bikes go faster on the racetrack and take those learnings to make impactful products for riders around the world. Since the Company's inception in 1979, it has run factory race programs in partnership with Suzuki, Yamaha, Ducati and Harley-Davidson in drag racing, road racing and flat track. Vance & Hines is based in Santa Fe Springs CA and has its Racing Development Center in Brownsburg IN. Learn more about the company's history and products at

Security Device Maker, Monimoto, Warns Against Using   Apple's AirTag to Secure Motorcycles 

Vilnius, Lithuania - March 29, 2022 - Monimoto, maker of Europe's fastest growing anti-theft GPS tracker, recently published a report detailing the challenges of using Apple's AirTag to secure a motorcycle versus a GPS-based tracking device such as the Monimoto 7. The Apple product has recently been criticized for its use in stalking or following individuals against their will. Apple's mitigation procedures for this issue have added to the reasons to be skeptical of its ability to protect a motorcycle, bicycle or automobile.

"Apple is wise to take steps to stop the use of AirTags as a way to stalk someone," said Andrius “Bruno” Rimkunas, a motorcycle security expert and co-founder of Monimoto. "However, these procedures, and the AirTag's reliance on other Apple devices for location and communications, are exactly why motorcycle owners should select a different that provides immediate alerts and ensures owners never need to worry about losing the motorcycle they love."

Apple AirTags use Bluetooth technology to connect to any Apple device in a nearby area. When an owner realizes that his or her protected item is missing, the owner can request a signal from the AirTag to provide its location. This could be hours after a theft occurred and the protected vehicle could be far away from its original location. To avoid stalkers from using AirTag, Apple has programmed the product so anyone with an iPhone can see if an AirTag is nearby, which alerts thieves to find and remove the tag from a vehicle they have stolen. In addition, after a specified amount of time, the AirTag will emit a sound, further alerting thieves that they are being tracked.

In contrast, GPS tracking devices like the Monimoto 7, will immediately alert owners that their motorcycle is being tampered with. In one recently documented case, a Monimoto user in New York City was able to disrupt a potential theft by checking on his bike after receiving an alert. Almost all GPS tracking devices will continually update the user on the device's location, allowing users to work with local authorities to assure a quick return of their motorcycle. GPS trackers generally don't have LEDs or make sounds, so they don't alert thieves that they are being tracked.

The Monimoto 7 stands out among GPS trackers, in that it uses both global positioning from viewable satellites and also 4G/5G cellular signals to identify the specific location of the bike and to communicate with the owner by phone calls and notifications on a smart phone. The device is not connected to a vehicles electrical system, which means it continues to operate for 12 months on its internal battery, even if the motorcycle's battery is disconnected. Monimoto's weatherproof case make it perfect for the rigorous environment of a motorcycle. Monimoto's rating on Trust Pilot, the Apple Store and Google Play store are tops in this field.

"AirTags are wonderful for finding lost keys or a backpack. But our advice to riders is that a locked motorcycle and a high-quality GPS tracker, like our Monimoto 7, is the best way to protect the investment they've made in their motorcycle," continued Rimkunas. "If you are in an area where motorcycle theft could happen, these two deterrents should help you rest easily and know that your bike will be waiting for you when it’s time for your next ride."

The report is posted to Monimoto's website and includes links to source material from Apple and other news sources to explain AirTag features and anti-stalking measures, as well as reference materials for GPS trackers.

About Monimoto 

Monimoto, founded in 2016 in Vilnius, Lithuania, delivers “peace of mind” for owners of collectible, custom and high-value motorcycles and e-bicycles.

The Monimoto 7 is more than just a smart, anti-theft GPS tracker for two-wheelers. It’s small, easy to install and uses the latest eSIM, 4G/5G IoT connectivity combined with a sophisticated backend and mobile app. It comes with an embedded, international eSIM card and is powered by two autonomous, long-life batteries, so it won't drain the battery on a motorcycle or e-bike and never falls victim to a thief who cuts the battery cable. The device calls the owner within minutes when unauthorized motion is detected. Monimoto’s portfolio already includes dozens of recovery cases. Service is free for two months with device purchase and is $49 per year after that. Monimoto 7 is available through the company's website and through Tucker Powersports dealers.

The company has enjoyed increasing revenue growth of 100% year over year for three consecutive years with projected revenue in 2022 of US$5 million.

Monimoto 8, expected in Q2 2022, is specifically designed to meet the needs of high-end bicycle and e-bike owners.



Harley-Davidson Announces First Quarter Results

April 24, 2018 11:20am | Biker InCite

NEWS PROVIDED 06:50 ET BY Harley-Davidson, Inc.

MILWAUKEEApril 24, 2018 /PRNewswire/ -- Harley-Davidson, Inc. (NYSE: HOG) today reported first quarter 2018 results and confirmed its 2018 outlook. The company also announced it is accelerating its strategy for growth, anchored by its objective to build the next generation of riders globally.

First Quarter 2018

  • EPS of $1.03 ($1.24 excluding manufacturing optimization costs)
  • Consolidated revenue up 2.7%
  • HDFS operating income up 20.8%, year-over-year credit losses down
  • Increased dividend 1.4%, repurchased 1.4 million shares
  • Growth in international retail sales
  • Manufacturing optimization initiative on-track
  • Confirmed full-year shipment guidance
  • Strategy enhancement and acceleration planned

First quarter 2018 GAAP diluted EPS was $1.03.  Excluding manufacturing optimization costs, diluted EPS was $1.24. First quarter 2017 GAAP diluted EPS was $1.05. First quarter 2018 net income was $174.8 million on consolidated revenue of $1.54 billion versus net income of $186.4 million on consolidated revenue of $1.50 billion in the first quarter of 2017.

Harley-Davidson international retail motorcycle sales were up 0.2 percent in the first quarter of 2018 compared to 2017 and U.S. retail sales were down 12.0 percent. Worldwide retail sales decreased 7.2 percent.

"We are pleased to deliver revenue growth on the heels of our recent product investments in Softail and Touring. This, plus solid financial services segment performance and strong cash returns during the first quarter underscore our commitment to drive shareholder value," said Matt Levatich, president and chief executive officer, Harley-Davidson, Inc.  "Our international markets returned to retail sales growth supporting our long-term objective to increase international sales to build the next generation of riders globally."

Strategy to Build Riders Globally
During the first quarter, the company continued progress on its 2027 objectives: build 2 million new riders in the U.S., grow its international business to 50 percent of annual volume, launch 100 new high impact motorcycles and do so profitably and sustainably.

Considering prolonged softness in the U.S. industry and given what the company believes is untapped potential in international markets and in certain high-growth spaces globally, the company is crafting strategy accelerants to deliver significant value through 2022. Harley-Davidson plans to leverage its core business more fully and expand in new directions to accelerate value creation as it pursues its long-term objectives.

"Our view of the highly competitive global motorcycle market is grounded in a realistic assessment of risks, opportunities and capabilities needed to inspire ridership and grow our business.  Our data-driven insights compel us to enhance and accelerate our strategies to ensure we deliver on our long-term objectives as we build the next generation of Harley-Davidson riders," stated Levatich.

The company is currently refining its plans and this summer intends to reveal significant additional steps to improve performance and value creation through 2022.

Building Riders
As Harley-Davidson continues to make progress building the next generation of riders, the company increased its reach and impact during the first quarter through a wide range of efforts including:

  • Added to the long legacy of its Sportster motorcycle line with the introduction of the Iron 1200™ and Forty-Eight®Special models. The latest in a line of 100 high-impact motorcycles the company expects to introduce by 2027, these new Sportsters combine throw-back styling trends from the custom-bike scene with the solid foundation of the Sportster platform and the punchy performance of the Evolution 1200 V-Twin engine. The U.S. MSRP of the new models start at $9,999 and $11,299 respectively.
  • Continued to grow the appeal of motorcycling by debuting Harley-Davidson Snow Hill Climb at X Games Aspen alongside ski, snowboard and other action-sports competitions.
  • Increased brand access by adding new international dealers and new apparel and lifestyle boutiques in popular shopping areas in China and India.
  • Welcomed riders and non-riders to celebrate freedom as the company recognizes 115 years of continuous motorcycle manufacturing in 2018. Fans were invited to join the global freedom movement on social media using #HD115 and join celebrations in Prague in July and Milwaukee over Labor Day weekend.
  • Invested in a collaborative agreement with Alta Motors, an innovator in lightweight electric vehicles, supporting Harley-Davidson's commitment to lead in the electrification of the sport of motorcycling to reach new customers in new spaces.

Manufacturing Optimization
To further improve its manufacturing operations and cost structure, in the first quarter of 2018 the company commenced its previously announced multi-year manufacturing optimization initiative anchored by the consolidation of its motorcycle assembly plant in Kansas City, Mo. into its plant in York, Pa. The company continues to expect to incur restructuring and other consolidation costs of $170 million to $200 million and capital investment of approximately $75 million through 2019 and expects ongoing annual cash savings of $65 million to $75 million after 2020.  In the first quarter, costs related to the manufacturing optimization were $47.6 million.

Harley-Davidson Retail Motorcycle Sales


1st Quarter












Asia Pacific




Latin America








International Total




Worldwide Total




The U.S. 601+cc industry was down 11.1 percent in the first quarter compared to 2017. Harley-Davidson's first quarter market share was 50.4 percent in the U.S. The 601+cc industry in Europe was down 7.3 percent in the first quarter compared to 2017.  Harley-Davidson's first quarter market share was up 1.3 percentage points to 10.4 percent in Europe.

Motorcycles and Related Products Segment Results

1st Quarter




Motorcycle Shipments (vehicles)




Revenue  $ in thousands





   Parts & Accessories




   General Merchandise




Gross Margin




Operating Income




Operating Margin




First quarter revenue from motorcycles and related products was up versus the prior year. Operating margin as a percent of revenue decreased in the quarter compared to 2017 primarily due to costs associated with our manufacturing optimization initiative.

Financial Services Segment Results

$ in thousands

1st Quarter








Operating Income




Financial services operating income increased 20.8 percent in the first quarter compared to 2017.

Income Tax Rate
Harley-Davidson's first quarter effective tax rate was 24.1 percent compared to 34.5 percent in 2017. The decreased tax rate was due to the favorable impact of the 2017 Tax Cuts and Jobs Act.

Other Results
Cash and marketable securities were $753.5 million at the end of Q1 2018, compared to $844.7 million in 2017. Harley-Davidson generated $191.6 million of cash from operating activities in 2018 compared to $159.9 million in 2017. The company paid a cash dividend of $0.37 per share for the first quarter, an increase of 1.4 percent compared to the prior year. On a discretionary basis, Harley-Davidson repurchased 1.4 million shares of its common stock during the first quarter for $65.1 million. During the quarter, there were approximately 169.2 million weighted-average diluted common shares outstanding.  At the end of the quarter, 24.2 million shares remained on board-approved share repurchase authorizations.

2018 Outlook
The company continues to expect the following for the full-year 2018:

Motorcycle shipments to be approximately 231,000 to 236,000 motorcycles. In the second quarter, the company expects to ship approximately 67,500 to 72,500 motorcycles.

Operating margin as a percent of revenue to be approximately 9.5 to 10.5 percent including manufacturing optimization costs of $120 million to $140 million.

Capital expenditures of $250 million to $270 million including approximately $50 million to support manufacturing optimization.

Effective tax rate of approximately 23.5 to 25.0 percent.

The company now expects Harley-Davidson Financial Services operating income to be flat to down modestly.

Company Background
Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services. Since 1903, Harley-Davidson Motor Company has fulfilled dreams of personal freedom with custom, cruiser and touring motorcycles, riding experiences and events and a complete line of Harley-Davidson motorcycle parts, accessories, general merchandise, riding gear and apparel. Harley-Davidson Financial Services provides wholesale and retail financing, insurance, extended service and other protection plans and credit card programs to Harley-Davidson dealers and riders in the U.S., Canada and other select international markets. For more information, visit Harley-Davidson's Web site at

Webcast Presentation
Harley-Davidson will discuss first quarter 2018 results on a webcast at 8:00 a.m. CT today. The webcast login and supporting slides can be accessed at The audio replay will be available by approximately 10:00 a.m. CT.

Non-GAAP Measures
This press release includes financial measures that have not been calculated in accordance with U.S. generally accepted accounting principles (GAAP) and are therefore referred to as non-GAAP financial measures.  The non-GAAP measures described below are intended to be considered by users as supplemental information to the equivalent GAAP measures, to aid investors in better understanding the Company's financial results. The Company believes that these non-GAAP measures provide useful perspective on underlying business results and trends, and a means to assess period-over-period results. These non-GAAP measures should not be considered as a substitute for, or superior to, measures of financial performance prepared in accordance with GAAP. These non-GAAP measures may not be the same as similarly titled measures used by other companies due to possible differences in method and in items or events being adjusted.

The non-GAAP measure included in this press release is diluted EPS excluding manufacturing optimization costs which was calculated based on net income excluding manufacturing optimization costs, which is also a non-GAAP measure. Manufacturing optimization costs include restructuring expenses and costs associated with temporary inefficiencies incurred in connection with the manufacturing optimization initiative. A reconciliation of these non-GAAP measures to the comparable GAAP measure is included later in this press release.

Forward-Looking Statements
The company intends that certain matters discussed in this release are "forward-looking statements" intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. These forward-looking statements can generally be identified as such because the context of the statement will include words such as the company "believes," "anticipates," "expects," "plans," or "estimates" or words of similar meaning. Similarly, statements that describe future plans, objectives, outlooks, targets, guidance or goals are also forward-looking statements. Such forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially, unfavorably or favorably, from those anticipated as of the date of this release. Certain of such risks and uncertainties are described below. Shareholders, potential investors, and other readers are urged to consider these factors in evaluating the forward-looking statements and cautioned not to place undue reliance on such forward-looking statements. The forward-looking statements included in this release are only made as of the date of this release, and the company disclaims any obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances.

The company's ability to meet the targets and expectations noted depends upon, among other factors, the company's ability to (i) develop and execute its business strategy, (ii) execute its strategy of growing ridership, globally, (iii) effectively execute its manufacturing optimization initiative within expected costs and timing, (iv) develop and introduce products, services and experiences that are successful in the marketplace, (v) manage the impact that new or adjusted tariffs may have on the cost of raw materials and components and our ability to sell product internationally, (vi) manage the impact that prices for and supply of used motorcycles may have on its business, including on retail sales of new motorcycles, (vii) balance production volumes for its new motorcycles with consumer demand, including in circumstances where competitors may be supplying new motorcycles to the market in excess of demand at reduced prices, (viii) manage through changes in general economic and business conditions, including changing capital, credit and retail markets, and the changing political environment, (ix) manage risks that arise through expanding international manufacturing, operations and sales, (x) successfully execute the company's manufacturing strategy, including its flexible production strategy, (xi) prevent and detect any issues with its motorcycles or any associated manufacturing processes to avoid delays in new model launches, recall campaigns, regulatory agency investigations, increased warranty costs or litigation and adverse effects on its reputation and brand strength, and carry out any product programs or recalls within expected costs and timing, (xii) continue to manage the relationships and agreements that the company has with its labor unions to help drive long-term competitiveness, (xiii) accurately estimate and adjust to fluctuations in foreign currency exchange rates, interest rates and commodity prices, (xiv) manage the credit quality, the loan servicing and collection activities, and the recovery rates of HDFS' loan portfolio, (xv) retain and attract talented employees, (xvi) prevent a cybersecurity breach involving consumer, employee, dealer, supplier, or company data and respond to evolving regulatory requirements regarding data security, (xvii) continue to develop the capabilities of its distributors and dealers and manage the risks that its independent dealers may have difficulty obtaining capital and managing through changing economic conditions and consumer demand, (xviii) adjust to tax reform, healthcare inflation and reform and pension reform, and successfully estimate the impact of any such reform on the company's business, (xix) manage through the effects inconsistent and unpredictable weather patterns may have on retail sales of motorcycles, (xx) manage supply chain issues, including quality issues and any unexpected interruptions or price increases caused by raw material shortages or natural disasters, (xxi) implement and manage enterprise-wide information technology systems, including systems at its manufacturing facilities, (xxii) manage changes and prepare for requirements in legislative and regulatory environments for its products, services and operations, (xxiii) manage its exposure to product liability claims and commercial or contractual disputes, and (xxiv) successfully access the capital and/or credit markets on terms (including interest rates) that are acceptable to the company and within its expectations.

In addition, the company could experience delays or disruptions in its operations as a result of work stoppages, strikes, natural causes, terrorism or other factors. Other factors are described in risk factors that the company has disclosed in documents previously filed with the Securities and Exchange Commission.

The company's ability to sell its motorcycles and related products and services and to meet its financial expectations also depends on the ability of the company's independent dealers to sell its motorcycles and related products and services to retail customers. The company depends on the capability and financial capacity of its independent dealers and distributors to develop and implement effective retail sales plans to create demand for the motorcycles and related products and services they purchase from the company. In addition, the company's independent dealers and distributors may experience difficulties in operating their businesses and selling Harley-Davidson motorcycles and related products and services as a result of weather, economic conditions or other factors.


Harley-Davidson, Inc.

Condensed Consolidated Statements of Income(1)

(In thousands, except per share amounts)



Three months ended

April 1, 

March 26, 



Motorcycles and related products revenue

$      1,363,947

$      1,328,711

Gross profit



Selling, administrative and engineering expense



Restructuring expense 



  Operating income from motorcycles & related products



Financial services revenue



Financial services expense



  Operating income from financial services



Operating income



Other income (expense), net



Investment income



Interest expense



Income before income taxes



Provision for income taxes



Net income

$        174,763

$        186,369

Earnings per common share:


$              1.04

$              1.06


$              1.03

$              1.05

Weighted-average common shares:







Cash dividends per common share

$            0.370

$            0.365

(1) See note regarding the adoption of new accounting standards below. 

Harley-Davidson, Inc.

Reconciliation of GAAP amounts to Non-GAAP amounts

(In thousands, except per share amounts)


Three months ended

April 1,


Net income excluding manufacturing optimization costs

Net income (GAAP)

$        174,763

Restructuring expense and cost of temporary inefficiencies


Tax effect of adjusments(1)


Adjustments net of tax


Adjusted net income (Non-GAAP)

$        210,800

Diluted earnings per share excluding manufacturing optimization costs

Diluted earnings per share (GAAP)

$              1.03

Restructuring expense and cost of temporary inefficiencies, per share


Adjusted diluted earnings per share (Non-GAAP)

$              1.24

Weighted average diluted shares outstanding


(1) The income tax effect of adjustments has been computed using the company's effective income tax rate excluding discrete items. 

Harley-Davidson, Inc.

Condensed Consolidated Balance Sheets(1)

(In thousands)



April 1, 

December 31,

March 26, 





Current assets:

    Cash and cash equivalents

$         753,517

$         687,521

$         839,700

    Marketable securities




    Accounts receivable, net




    Finance receivables, net








    Restricted cash




    Other current assets




Total current assets




Finance receivables, net




Other long-term assets




$     10,277,621

$      9,972,672

$    10,281,855


Current liabilities:

    Accounts payable & accrued liabilities

$         885,448

$         757,419

$         906,321

    Short-term debt




    Current portion of long-term debt, net




Total current liabilities




Long-term debt, net




Pension and postretirement healthcare liabilities




Other long-term liabilities




Total shareholders' equity




$     10,277,621

$      9,972,672

$    10,281,855

(1) See note regarding the adoption of new accounting standards below. 

Harley-Davidson, Inc.

Condensed Consolidated Statements of Cash Flows(1)

 (In thousands)



Three months ended

April 1, 

March 26, 



Net cash provided by operating activities

$         191,594

$         159,939

Cash flows from investing activities:

  Capital expenditures



  Finance receivables, net






Net cash used by investing activities



Cash flows from financing activities:

  Proceeds from issuance of medium-term notes



  Repayments of medium-term notes



  Repayments of securitization debt



  Net decrease in credit facilities and unsecured commercial paper



  Borrowings of asset-backed commercial paper



  Repayments of asset-backed commercial paper



  Dividends paid



  Purchase of common stock for treasury



  Issuance of common stock under employee stock option plans



Net cash (used) provided by financing activities



Effect of exchange rate changes on cash, cash equivalents and restricted cash



Net increase in cash, cash equivalents and restricted cash

$           73,047

$         102,848

Cash, cash equivalents and restricted cash:

  Cash, cash equivalents and restricted cash - beginning of period

$         746,210

$         827,131

  Net increase in cash, cash equivalents and restricted cash



  Cash, cash equivalents and restricted cash - end of period

$         819,257

$         929,979

Reconciliation of cash, cash equivalents and restricted cash to the Consolidated Balance Sheet: 

Cash and cash equivalents

$         753,517

$         839,700

Restricted cash



Restricted cash included in other long-term assets



Total cash, cash equivalents and restricted cash shown in the Statement of Cash Flows

$         819,257

$         929,979

(1) See note regarding the adoption of new accounting standards below. 

Adoption of New Accounting Standards

On January 1, 2018, the Company adopted the following new accounting standards updates (ASUs). 

ASU 2014-09 Revenue from Contracts with Customers was adopted using the modified retrospective method. As a result, the Company recorded a $6.0 million increase to the opening balance of retained earnings as of January 1, 2018. 

ASU 2016-18 Statement of Cash Flows (Topic 230): Restricted Cash was adopted on a retrospective basis. As a result, the change in restricted cash has been excluded from financing activities and included in the change in cash, cash equivalents and restricted cash and the prior period has been recast to reflect the new presentation. 

ASU 2017-07 Compensation - Retirement Benefits (Topic 715): Improving the Presentation of Net Periodic Pension Cost and Net Periodic Postretirement Benefit Cost was adopted on a retrospective basis. As a result, the non-service cost components of net periodic benefit cost have been presented in Other income (expense), net and the prior period has been recast to reflect the new presentation.  

Motorcycles and Related Products Revenue and

 Motorcycle Shipment Data



Three months ended

April 1, 

March 26, 





$      1,121,673

$      1,083,639

  Parts & Accessories



  General Merchandise









$      1,363,947

$      1,328,711


    United States
















    Sportster®/ Street






(1) In connection with the adoption of ASU 2014-09, the Company has revised its presentation of disaggregated revenue and the prior period has been recast to reflect the new presentation. 

Worldwide Retail Sales of Harley-Davidson Motorcycles(1)

Three months ended

March 31, 

March 31, 



United States






EMEA - Other



  Total EMEA



Asia Pacific(3)



Asia Pacific - Other



  Total Asia Pacific



Latin America






  Total International Retail Sales



  Total Worldwide Retail Sales



(1) Data source for retail sales figures shown above is new sales warranty and registration information provided by Harley-Davidson dealers and compiled by the Company. The Company must rely on information that its dealers supply concerning new retail sales, and the Company does not regularly verify the information that its dealers supply. This information is subject to revision.

(2) Europe data includes Austria, Belgium, Denmark, Finland, France, Germany, Greece, Italy, Luxembourg, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, and the United Kingdom. 

(3) Asia Pacific data includes Japan, Australia, New Zealand and Korea.

Motorcycle Registration Data(1)

Three months ended

March 31, 

March 31, 



United States(2) 






(1) Data includes on-road 601+cc models. On-road 601+cc models include dual purpose models, three-wheeled motorcycles and autocycles. 

(2) United States data is derived from information provided by Motorcycle Industry Council (MIC). This third-party data is subject to revision and update.  

(3) Europe data includes Austria, Belgium, Denmark, Finland, France, Germany, Greece, Italy, Luxembourg, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, and the United Kingdom. Industry retail motorcycle registration data includes 601+cc models derived from information provided by Association des Constructeurs Europeens de Motocycles (ACEM), an independent agency. This third-party data is subject to revision and update. 


SOURCE Harley-Davidson, Inc.

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April 20, 2018 | Biker InCite®

NEWS PROVIDED at 06:00 ET BY: Harley-Davidson Motor Company  

Freedom From Cubicles And Coffee Runs: Harley-Davidson Unveils The Ultimate Social Media Summer Internship

Global #FindYourFreedom Internship Offers College Students, Recent Grads Cash, Riding Lessons, and a Motorcycle to Hit the Road this Summer

MILWAUKEE, April 20, 2018 /PRNewswire/ -- No cubicle will cage these interns: to celebrate the 115th anniversary of the founding of Harley-Davidson, the Motor Company is turning an often-mundane rite of passage, the summer internship, into the experience of a lifetime.

Global #FindYourFreedom Internship Offers College Students, Recent Grads Cash, Riding Lessons, and a Motorcycle to Hit the Road this Summer (PRNewsfoto/Harley-Davidson Motor Company)

Instead of a key card, eight social media savvy collegians will get the opportunity to learn to ride via Harley-Davidson's Riding Academy. Upon successful completion, they'll receive the keys to their very own Harley-Davidson motorcycle with the mission of sharing their experiences, exploring motorcycle culture, and enjoying the freedom of riding all summer long.

"We're continuously working to grow the sport of motorcycling," said Harley-Davidson CEO, Matt Levatich. "What better way to engage future riders than to have a whole team of newly trained enthusiasts share personal stories as they immerse themselves in motorcycle culture and community – all while gaining marketable career skills. I'm looking forward to following their journeys, learning about their experiences, and seeing them out on the road."

Reporting to Harley-Davidson's marketing and social media team, the interns will take to the road and document their journey throughout summer, including: learning to ride at H-D Riding Academy, attending and covering events and of course, experiencing the freedom of motorcycle riding. Some will even take part in the Motor Company's 115thAnniversary celebrations in Milwaukee and Prague.

To qualify, candidates must have a taste for adventure and be socially savvy storytellers. Interested candidates must describe what FREEDOM means to them by creating a video, writing an essay, developing a photo collage, or creating whatever piece of content they want to make their application unique and then submitting it to

The internship program is open to junior and senior level college students (or equivalent) or recent college graduates across the globe, 18 years old and above, looking to pursue a career in social media, communications, public relations or marketing. In total, eight interns will be selected for the program and applications are due Friday, May 11.

For more information on the #FindYourFreedom internship program, visit the hiring page at, and follow the interns throughout the summer on the brand's FacebookInstagramTwitter and SnapChat channels.

About Harley-Davidson Motor Company
Since 1903, Harley-Davidson Motor Company has fulfilled dreams of personal freedom with cruiser, touring and custom motorcycles, riding experiences and events, and a complete line of Harley-Davidson® motorcycle parts, accessories, general merchandise, riding gear and apparel. For more information, visit

SOURCE Harley-Davidson Motor Company

Related Links

Mickey Jones Dead at 76

Source Page Six | February 7, 2018 | 4:49pm

Mickey Jones, a character actor who appeared in shows including “Justified” and “Home Improvement,” died Wednesday from the “effects of a long illness,” his publicist confirmed to Variety. He was 76.

Jones’ multi-decade career began in 1971 on the TV comedy “Rollin’ on the River.” He appeared in dozens of television shows and movies, notably alongside Arnold Schwarzenegger and Sharon Stone in 1990’s “Total Recall.” In addition to a recurring role as Rodney “Hot Rod” Dunham on FX’s “Justified,” Jones was also known for his work on “Home Improvement,” where he played Pete Bilker, a friend of Tim Allen’s character, from 1991 to 1999.

His other TV credits include appearances in the “Baywatch” series, “Married With Children,” “Home Improvement,” “Entourage,” and “It’s Always Sunny in Philadelphia.” On the film side, Jones also had roles in “Vacation,” “Tin Cup,” “Vice” and horror movie “Penny Dreadful.”

His autobiography “That Would Be Me” was published in 2009. The title is a play on the catchphrase his character repeated on “Home Improvement.”

Jones was born in Houston, and was also a musician, playing drums for Trini Lopez and Johnny Rivers. Jones is also credited on the soundtrack for shows “Get a Life” and “V.”

Jones most recently worked on J.K. Simmons’s comedy “Growing Up Fisher” and “Newsreaders,” which starred Kumail Nanjiani.

Give it up to Pat Savage for writing this excellent bio for Mikey Jones. 

Source: The Savage Roads Blog |

Mickey Jones (born June 10, 1941) is an American musician and actor. His career as a drummer had him backing up such artists and bands as Trini Lopez, Johnny Rivers, Bob Dylan, and The First Edition with Kenny Rogers. Jones has seventeen gold records from his musical career of over two decades. After the break-up of The First Edition in 1976, Jones concentrated on his career as a character actor, where he has made many appearances on film and television.

Mickey Jones was born on June 10, 1941, in Houston, Texas, to Fred Edward Jones, a U.S. Naval Officer, and Frances Marie (née Vieregge) Jones, a homemaker. His sister Cheryl Marie died in 2006.
Jones attended Sunset High School in Oak Cliff, a suburb of Dallas. It was during this time that he obtained and learned to play his first set of drums. After sitting in with several local bands, Jones and four schoolmates formed their own band called The Catalinas. Although the band saw some local success, he was replaced by a new drummer as Jones was only sixteen at the time, and the band wanted someone who was of legal age.

Career As Drummer

After working as a freelance drummer with various acts, Jones was introduced to Trini Lopez. When Lopez's drummer became ill, he was asked to take his place and eventually became the band's new permanent drummer.
In 1959, Jones left Lopez's band to pursue a degree in Business Administration at North Texas State College (now The University of North Texas). After college, he took a job at Rohr Aircraft in San Diego, California. Seeing that the life of a factory worker was not for him, Jones moved to Los Angeles to get back into the entertainment industry. He landed a job as a page at the NBC studios, while re-establishing his friendship with Lopez, who had moved to L.A. as well. Jones would again become Lopez's drummer, while Lopez would see much success with hits such as "If I Had A Hammer", "La Bamba" and "America".
In 1964, Jones left Lopez’s band to join Johnny Rivers ("Secret Agent Man", "Memphis" and "Mountain of Love") as his drummer. During this time, he traveled with Rivers' band, along with singer Ann Margaret, to entertain the troops in Vietnam.
In 1966, Jones was made an offer by Bob Dylan to join him as his drummer. Replacing Levon Helm, Jones would accompany Dylan with the other members of what would become The Band, on his world tour of Australia and Europe. It was during this tour while performing at the Manchester Free Trade Hall in England on May 17, 1966, that the audience jeered Dylan for attempting to play an electric guitar during the latter half of the show.

Promotional photo of The First Edition with Jones on drums (Kenny Rogers, lower right).

Jones's career with Bob Dylan would be cut short when Dylan had to temporarily stop performing in order to recover from a motorcycle accident. At this time, Mickey had decided to pursue a career in acting. He had landed jobs as an extra, when in 1967 he was approached to be the drummer for a new group called The First Edition, with lead singer Kenny Rogers. With hits such as "Something's Burning", "Ruby, Don't Take Your Love To Town" and "Just Dropped In (To See What Condition My Condition Was In)", The First Edition would see much success over the next ten years, even having their own TV variety show, "Rollin' on the River" (later shortened to "Rollin'"), in the early 1970s.

Acting career

After the breakup of The First Edition in 1976, Jones pursued a full-time career in acting. As a character actor, he would make many appearances on television and film, such as being part of the cast of Flo, the short-lived spin-off to the CBS sitcom Alice, his role as a crooked mechanic/sheriff in National Lampoon's Vacation and his role as Chris Farber in the mini-series & weekly television series, V. More recently, he appeared as the subway riding biker in a Breath Savers commercial and had a recurring role as Pete Bilker on the ABC sitcom Home Improvement. In 2005, he contributed to the documentary, No Direction Home: Bob Dylan. In 1996, he appeared in the movie Tin Cup, with fellow character actor Dennis Burkley. He and Burkley were commonly mistaken for each other.


In 2009, Jones published his autobiography "That Would Be Me", the title based on the catchphrase often used by his character on "Home Improvement".

Motorcyclist Enthusiast

Biker Mickey Jones got on his first motorcycle in Dallas in 1958. It was a friend’s bike. He was on the road just a few minutes when it began raining. “The light turned red, and I laid it down and slid through the intersection,” he says. “I had two choices. I could never get on that thing again. Or I could get it back to my friend and pay for his foot pedal.
“I’ve been riding motorcycles since then.”
Motorcycles are key to the second half of Jones’ career. Since he walked away from the music business in 1976, he’s been cast regularly in biker roles, partially due to his bulk, partially due to the fact Jones prides himself on always knowing his lines and hitting his marks. When he’s in a scene on a bike, he’s in the scene onthe bike. “So often an actor playing a biker doesn’t ride, but with me, they can shoot the gang coming. I’m usually out there in the lead with a trail of stunt people behind me.” film and television.
Mickey was officially sponsored and endorsed Indian Motorcycles for a number of years.
Jones lives with his wife in Simi Valley, a 40-minute drive from Los Angeles. He recently shot a pilot (he plays a veteran biker, naturally) for HBO, though there’s no word yet about whether it’ll air. He also runs a video-editing company, putting together reels for actors. Because he’s done so much work, residuals trickle in all the time. He mentions a TV commercial that used Secret Agent Man. “We were just about to inquire about that one and the next day a check showed up for $1,500,” he says.
His goodwill and bizarre career have led to specific jobs. Billy Bob Thornton cast Jones in Sling Blade, partially to return a favor after Jones had been so good to him a decade earlier, partially because he needed a big, burly biker type who could play drums in a band with Dwight Yoakam’s character. “I told him, ‘Mickey, I need you to be awful,’ ” Thornton says. “He said, ‘I can do that.’
“If I could say just one thing about Mickey Jones at the end of the day, he’s just truly an ambassador for the entertainment business. If you need something done, he’ll do it. He’s reliable and talented, and he’d give you his left arm, whether it’s on a shoot or all the charity work he does. With his legacy — Dylan, Kenny and all that — for him to have that passion and love, he knows something the rest of us don’t.”

Partial Filmography

Television (Partial)

Harley-Davidson supports biker events

Harley-Davidson is Hitting the Bronx

Jan. 10, 2018 | Copyright Biker InCite®

How do you appeal to the young demographic?  That is the biggest question OEM's and everyone invested in the motorcycle industry is trying to answer.  One tiny piece to a complex puzzle is that Harley-Davidson applied for 3 trademarks starting in early December requesting the names "HARLEY-DAVIDSON BRONX" "Pan America" and "48X".    Both trademarks were filed with the U.S. Patents and Trademark Office on December 8th, December 19th and December 20th. Here is an interesting story from NASDAQ.

SOURCE FOR FOLLOWING ARTICLE | NASDAQ | January 02, 2018, 09:05:00 PM EDT By Rich Duprey, 

Harley-Davidson (NYSE: HOG) knows that if it wants to reverse the tide of falling sales, it's going to need to appeal to motorcycling's purported new rider demographic: young, urban, and increasingly female. And what better way than with a motorcycle that evokes the gritty feel of the city?

Because the styling is still going to have to largely conform to the platforms available, Harley's going to need a way for the bike to immediately say it's built for that rider. That could very well be why it has submitted applications to the U.S. Patent & Trademark Office to trademark the name "Bronx" and "Harley-Davidson Bronx."

The outside of a Bronx, New York, public housing project.

The Bronx is up

If there's an urban environment that still has that visceral, edgy feeling, it's the Bronx, one of the five boroughs of New York City. Brooklyn has gone hipster, Manhattan is too upscale, Queens, though ethnically diverse, is cultured and artsy, and Staten Island, well, it doesn't feel like you're even in a city. While there are a lot of cities Harley-Davidson could have chosen, the Bronx is still raw in most people's minds and would do well as an immediate depiction of what it would be like on a new Harley cruiser.

There are other metropolises, of course, that elicit a similar response. Detroit's one, but it's far too closely affiliated with automobiles to make the leap to motorcycles. Chicago is another, but maybe the Windy City doesn't have that same appeal. And Milwaukee was already assigned to Harley's new engine. Despite being the home of the New York Yankees, the Bronx Zoo, and the New York Botanical Garden, the Bronx arguably doesn't have a separate identity.

It is unknown what Harley-Davidson actually has planned for the name. Industry site seemed to be the one that noticed the application first, and noted that it does say it's for "motorcycles and structural parts therefor," suggesting it may be a new bike, but Harley has never before named one of its bikes after a place. Polaris Industries has only done it once, with its Springfield model , which it noted was the birthplace of Indian Motorcycle.

The Harley-Davidson Sportster Iron 883 parked in front of a brick wall.

A question of style

The application also gives no indication of what the bike may look like, though it's easy to imagine the Harley-Davidson Bronx being part of its Dark Custom line that it introduced several years ago -- first with the Iron 883, then with its Street 500 and Street 750 models. It was those models that were supposed to appeal to the new rider demo, as the middle-aged male receded from buying its bikes in large numbers.

And though the Streets originally were some of Harley's big sellers, their appeal seems to have waned. In the third quarter, shipments of bikes in its Sportster/Street segment tumbled 14% from the year-ago period and are down 11% year to date, indicating that the decline is accelerating.

In addition to not knowing what the Bronx would look like, we also don't know when it would appear. An applicant has three years to use the trademark or risk losing it, but the USPTO has said it won't even assign an examiner to research the application for about three months, so it's not about to come anytime soon.

One out of 100

Still, Harley-Davidson has committed to building 100 new motorcycles over the next 10 years in a bid to bring 2 million new riders to the brand. In 2017 it introduced the Road King Special and the Street Rod, and followed that up for the 2018 model year with eight new bikes that were announced when it said it was folding its popular Dyna platform into the Softail and killing off the V-Rod. Those bikes included the Fat Boy, Heritage Classic, Low Rider, Softail Slim, Deluxe, Breakout, Fat Bob, and the Street Bob. It's since reintroduced the Sports Glide as well. And not a state, city, borough, village, or Rural Free Delivery name among them.

It's clear, though, that Harley-Davidson needs something that resonates with riders. It's facing its fourth straight year of falling sales, and there's not much to suggest that there's a turnaround coming in 2018, its new lineup notwithstanding.

Increased competition, an industry that's declining, and a portfolio of high-priced bikes in an environment of discounting doesn't bode well. If the Harley-Davidson Bronx is a new motorcycle, and not just a line of aftermarket parts and accessories like its Screamin' Eagle line, or worse -- tchotchkes with the Harley logo slapped on them -- it's one that ought to be bold enough to change the dynamic for the bike maker. That does sound like something the Bronx could do.

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MAG Group files Chapter 11


Motorsport Aftermarket Group Implements Debt Recapitalization
Over $300 Million of Debt to be Eliminated; Operations Unaffected
Customer Services Continue Uninterrupted

Coppell, TX – November 15, 2017 – Motorsport Aftermarket Group (“Company” or
“MAG”), a leading independent manufacturer and distributor of branded aftermarket
products and online retailer for the powersports industry, today announced it is
implementing a comprehensive, consensual recapitalization to eliminate approximately
$300 million in debt through a debt for equity exchange supported by in excess of 90
percent of the principal amount of the Company’s prepetition first lien secured lenders,
and its asset-backed lenders.

“Through this process, which we have been working very hard on with our key lenders to
accomplish over the past month, we will de-lever our balance sheet allowing us to more
effectively compete in today’s evolving powersports market. MAG’s businesses will
continue to operate unaffected and the Company has sufficient liquidity to fund
operations. Customer service and sales will continue, employees will receive wages and
benefits as before, and vendors and suppliers will be paid in the ordinary course of
business going forward,” said CEO Andrew Graves.

To implement the recapitalization, the Company and certain of its affiliates have filed
voluntary petitions for relief under Chapter 11 of the United States Bankruptcy Code in
the District of Delaware. The Company expects to move through the process quickly, and
emerge in the first quarter 2018 as a stronger, better capitalized and competitive

To support operations through this process, MAG has secured up to $135 million in
debtor-in-possession (DIP) financing from certain of its current secured lenders.
“The U.S. Powersports market has been in persistent decline for the past few years. In
response, MAG has been working diligently to adjust to the changing landscape and has
implemented many initiatives to parallel today’s market. Unfortunately, the Company’s
long-term debt continues to be an impediment to success,” added Graves. “As such, we
believe that by availing the Company to the chapter 11 process, MAG has chosen the
most efficient and expeditious way to right-size our balance sheet for the long term so
that we remain an industry leader for many years to come. We and our key creditors are
committed to what will hopefully be a short bankruptcy case.”

Key Elements of the Recapitalization:
Employee wages and benefits will be paid in full in the ordinary course
without interruption.
Customer orders will be fulfilled consistent with past practice without delay
or disruption.

Vendors and suppliers will be paid timely and in full going forward.
Company will emerge with new owners and a new board of directors.
Monomoy Capital Partners, BlueMountain Capital and Contrarian Partners will lead the
new owners group, and have deep experience in consumer products and lifestyle
companies including distribution, retail and manufacturing. “We are encouraged to have
access to the resources the new owners bring, by their passion for the powersports
industry, and for their shared vision for MAG’s future. Looking forward, MAG will be able
to more aggressively capitalize on market and growth opportunities given our strong
balance sheet post recapitalization,” said Graves.

“Importantly, MAG is very appreciative of its employees who have remained committed
and professional during what has been a challenging few years. Moreover, we are grateful
to our valued vendors and suppliers who have remained our partner, and we thank our
customers who continue to trust and rely on us. We look forward to continuing to work
together for many years to come,” added Graves.

Court filings as well as other information related to the restructuring are available at or by calling the restructuring information hotline, (800) 581-
5607 (toll free in North America) or (212) 771-1128 (International). Inquiries may also be
submitted via e-mail to
Proskauer Rose LLP and Cole Schotz P.C. are serving as legal counsel and AlixPartners
LLP is serving as financial advisor to MAG.


About Motorsport Aftermarket Group
Our mission is to build a group of brands and businesses that are recognized for quality,
performance and innovation to meet the demands of powersports enthusiasts. Since
2000, Motorsport Aftermarket Group (MAG) has built a portfolio of the most desired
brands in the motorsport parts and accessories aftermarket. No other industry participant
owns as many dominant brands. Each MAG company is a leader in its market segments.
The MAG companies enjoy long histories of leadership and innovation, some dating back
to the 1960s. MAG’s businesses are operated worldwide and are focused on innovation,
creative freedom and to be connected to their customers. Our teams also work together
in product design and development, marketing and advertising, and special events to take
advantage of our combined experience and resources. The MAG group office provides
support in the areas of business development, finance, sourcing, information technology,
sales, marketing and administration that is unmatched in the industry. For more
information on MAG, visit

Brands involved are:

Velocity Holding Company, Inc.

Velocity Pooling Vehicle, LLC

DFR Acquisition Corp.

Ed Tucker Distributor, Inc.

J&P Cycles, LLC

Kuryakyn Holdings, LLC

MAG Creative Group, LLC


Motorcycle Superstore, Inc.

Motorcycle USA LLC

Motorsport Aftermarket Group, Inc.

Mustang Motorcycle Products, LLC

Performance Machine, LLC (owns Roland Sands Design)

Ralco Holdings, Inc.

Rally Holdings, LLC

Renthal America, Inc.

Tucker Rocky Corporation

Tucker-Rocky Georgia, LLC

V&H Performance, LLC (Vance & Hines)

Women's Cross Country Motorcycle Ride Gear up - August 2020

Press Release | Nov 16, 2017

Suffragettes Centennial Motorcycle Ride Announced for August 2020

A ride celebrating the power, freedom and unity of American women on the centennial of the right to vote.

Progress is measured in big and small ways every day. A formative step towards the equality of Women in America was the passage of the 19th amendment of the US constitution allowing American women equal vote in fair and free elections. Progress continues on to this day and will be celebrated in August of 2020 with the Suffragettes Centennial Motorcycle Ride. This cross-country ride is dedicated to all women who have fought for equality in the voting booth, in business and in life.

The Suffragettes Centennial Motorcycle Ride 2020 (SCMR2020) is a female-centric multi-route cross-country motorcycle ride. The primary routes depart from the West Coast and arrive in Washington, D.C. approximately three weeks later. Major cities across the country will be announced as starting points for rides that will join into a single large group as they roll towards Washington, D.C. The ride will benefit several charities that service female interests across the US, and will be broadly shared via social media and editorial coverage.

Riders will have the option of registering for a nearly all-inclusive three week tour, with other options for shorter rides. Each ride will feature unique points of interest, historic locations and will wrap itself in the majestic scenery of the United States. SCMR2020 is being announced early to inspire women to brush up on riding skills, learn how to ride and to set a goal to join what will surely be an legendary group making a powerful statement.

The event is being managed by Alisa Clickenger of Women's Motorcycle Tours in partnership with Robert Pandya of SpokesPeople LLC. “I have been hosting rides and events for women for many years after discovering the freedom and sisterhood of riding, and I am humbled and inspired by the Suffragettes,” says Clickenger. “Two summers ago I produced the Sisters’ Centennial Motorcycle Ride to celebrate the bold American attitude and confidence of the legendary Van Buren Sisters ride in 1916. The Suffragettes Centennial Motorcycle Ride is intended to honor and increase the appreciation for how far women have come, and how far we will go.”

“I have been involved in women’s riding initiatives for my entire professional career,” says Pandya. “SCMR2020 is going to be a great and meaningful event, and will arrive in Washington, D.C. with the strength and power that only a women’s ride can deliver. I know that this ride will be transformational for every participant and I know it will inspire women for generations to come.”

Those wanting the latest information on SCMR2020 can sign up for a mailing list at . Updates will be sent regularly in the coming months. There will be limited entries into the three-week Full Ride Tour program, with other shorter ride options as well. Registration will start in 2018.

SCMR2020 is open to sponsorships and activation opportunities, and we’ll be tailoring each ride to create the most compelling experience possible for the participants. Interested organizations and companies can connect with the SCMR2020 team at and

A complete website inclusive of the general route, inspiring stories of female riders, resource listings such as riding schools, female-friendly motorcycle media, apparel guides and more is being developed and will launch in the coming months.

“This is an exciting and epic idea! It’s going to have a lot of moving pieces,” says Clickenger. “I know that our team will deliver a unique and historical ride that will ignite women across the country. I am so excited to once again ride with mothers, daughters and sisters who share the vision and who choose to live an inspired life!”


The Suffragettes Centennial Motorcycle Ride is presented by Women Motorcycle Tours, a Limited Liability Company. We recommend that all riders to join the American Motorcyclist Association and enjoy the benefits of membership. SCMR 2020 media and sponsorship inquires can be directed to is being developed into a fully interactive site with information on the ride, rider training and articles of interest.

Tagging female riders and friends - hope to inspire you to join us and tell others about the ride!


Top Honors at 2017 AIMExpo go to Custom Builder Tim Dixon

2017 AIMExpo's Championship of the Americas (COTA) RESULTS

Press Release Copyright - AIMEXPO 9.27.17

AIMExpo's Championship of the Americas (COTA) is arguably North America's premier custom bike competition, serving as the ultimate showcase of the country's finest builders. Adding to the prestige of COTA is its distinction as an automatic qualifier for the AMD World Championship of Custom Bike Building, which takes place at the Intermot Bike Fair in Cologne, Germany, every other year.

This year a total of 31 bikes were entered into COTA, from 24 different builders, with each entered into one of four classes - Free Style, Performance Custom, Retro Custom, and Street Custom. Additionally, all attendees at AIMExpo casted votes to determine a People's Choice winner.

The Free Style class is the only division that is awarded the automatic qualifier for the World Championship, and features the some of the finest and most unique custom bikes, where innovation is rewarded.

When the votes were tallied, Tim Dixon, of Gas Axe Chop Shop in Ten Mile, Tennessee, and his bike "Pennie Lane" earned first-place honors in the Free Style category, reserving his spot on the American contingent that will travel to Intermot 2018 in search of the world championship.

The favorite bike amongst AIMExpo attendees, and the eventual People's Choice selection, went to the BMW Alpha built by Salt Lake City machinist Mark Atkinson, and inspired by a concept created by Turkish designer Mehmet Doruk Erdem.

COTA Results

Free Style
1st - Tim Dixon (Best Bobber)
2nd - Matt Olsen (Best Tracker)
3rd - Wayne Burgess
4th - Austin Andrella
5th - Jack DeAgazio (Best Chopper)

People's Choice
Mark AtkinsonPerformance Custom
Pat PattersonRestro Custom
Austin Andrella

Street Custom
Dusty Pine


Harley-Davidson supports biker events


Biker InCite®  | © August 5th, 2017

Day 2 -Sat. August 5th | #Sturgis gotta do's: DEMO RIDES


Harley-Davidson at the Expo on 4th & Lazelle


Moto-Guzzi on Main Street- between 4th & 5th on Main


Updated hourly

11:00am | Street Throw Down-Food Completion | Main Street
Noon | Outlaw Nation Southern Revival - Iron Horse Saloon, 888 Junction Ave. Sturgis
Noon | Yancey - Buffalo Bodega, 658 Main St. Deadwood
Noon | Torch's Rock-N Roll Inferno with Torch Fire Performer | Kickstand Campground Exit 37
1:00pm | Barnyard Stompers - Mangy Moose Saloon, 240 E. Main St. Hill City
2:00pm | Flannel - Rally Point, Harley-Davidson Way & Main
2:00pm | High Rise - Deadwood Mountain Grand, Patron Patio, 1906 Deadwood Mountain Dr. Deadwood
2:30pm | Big Skillet - Buffalo Chip, 20622 Fort Meade Way, Buffalo Chip
4:00pm | David Allan Coe - Iron Horse Saloon, 888 Junction Ave. Sturgis
5:30pm | Broseph E. Lee - Loud American Roadhouse, 1305 Main St. Sturgis
6:00pm | Kenneth Brian Band - Rally Point, Harley-Davidson Way & Main
7:05pm | The Dirtboxwailers - Buffalo Chip, 20622 Fort Meade Way, Buffalo Chip
8:00pm | The Grind - One-Eyed Jacks Saloon, 1304 Main St. Sturgis
8:00pm | Devour the Day - Iron Horse Saloon, 888 Junction Ave. Sturgis
8:00pm | Chancey Williams and the Younger Brothers Band - Loud American Roadhouse, 1305 Main St. Sturgis
8:30pm | Night Ranger - Buffalo Chip, 20622 Fort Meade Way, Buffalo Chip
9:00pm | Whiskey Rebellion - Saloon No. 10, 657 Main St. Deadwood
9:00pm | Cole Allen - Shade Valley Resort, 20158 137th Place, Sturgis
9:00pm | Judd Hoos - Loud American Roadhouse, 1305 Main St. Sturgis
10:30pm | Dirty Word - Loud American Roadhouse, 1305 Main St. Sturgis
10:30pm | Bush - Iron Horse Saloon, 888 Junction Ave. Sturgis
10:30pm | Ratt - Buffalo Chip, 20622 Fort Meade Way, Buffalo Chip
11:00pm | Juke House - Loud American Roadhouse, 1305 Main St. Sturgis
11:59pm | Charlie Brechtel Band - Buffalo Chip, 20622 Fort Meade Way, Buffalo Chip