Formed in 2002, InCite Research, Inc. provides highly targeted marketing and organizational effectiveness research that helps our clients achieve brand-integration and strategic marketing goals. We offer a proven three-step approach to examine the underlying foundations of internal and external brand experiences and perceptions, which we believe sets us apart from most traditional, market research firms. Utilizing both quantitative and qualitative research tools and methodologies, we help our clients leverage knowledge to ensure that their brand promises are fully integrated and consistently understood by all stakeholders, both internal and external.  This is something we are absolutely passionate about, as are our clients. They include some of the most admired organizations in North America in manufacturing, technology, financial services, retail and other industries.  For them, brand promise and strategic planning is pervasively understood, promoted and acted upon throughout their organizations at all levels.

InCite's Research services include:

• Customer Satisfaction
• Brand Perception
• Focus Groups
• Disposition Studies
• In-Depth, One-on-One Interviews, Intercepts and Phone Interviews.

Our shared learning in demographic market research and clearly focused reporting enables our clients to engage in more effective strategies, with measurable results.

As a motorcycle rider and enthusiast, Cindy Erato founded Biker InCite, a division of InCite Research, Inc., in order to focus on the unique needs, interests and marketing demographics of motorcyclists.  A natural outgrowth from her expertise in brand integration and strategic market research, the opportunity to study the growth, purchasing patterns and riding experiences from this affluent group has been instrumental in assisting clients such as The Milwaukee Rally and the Metro Milwaukee Dealers of Harley-Davidson.

During Harley-Davidson's 95th Reunion Celebration in 1998, Biker InCite began deciphering the wants and informational needs of traveling bikers through one-on-one interviews. The common themes and findings that were identified also enabled the company to develop its unique city and event guide websites in preparation for activities during Harley-Davidson's 100th Anniversary in 2003. These include www.the100thanniversary.com and www.the100threunion.com. Both websites received more than one million hits from countries around the world during that period.

Biker InCite also leveraged its knowledge and demographic mapping capabilities to create a line of Biker InCite Event Maps.  The company conducted further test marketing and research for its Maps at two of the major motorcycle events in 2003, including the Harley-Davidson 100th Anniversary and the Sturgis Motorcycle Rally. The maps have quickly grown to become important, quick-reference guides for rally programs, in addition to a convenient locality reference tool.  Content includes vendor listings, area maps, back road ride directions, and information on state helmet law requirements, top ten lists, etc. By creating a tool for the biker, the maps also promote repeated use, which in turn provides a larger potential return for advertising sponsors.

For more information, please contact us at one of these e-mail addresses:

info@inciteresearch.com