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Harley-Davidson extends NHRA sponsorship

Harley-Davidson Motor Company has extended its relationship with NHRA as the official motorcycle of the NHRA. Harley-Davidson, the oldest and largest U.S.-based manufacturer of motorcycles, has been the official motorcycle of NHRA since 2006.

“Harley-Davidson has been an integral partner of the NHRA since they first came into the sport over a decade ago,” said Brad Gerber, NHRA vice president and chief development officer. “They have been a staple at events during the year and have used the NHRA platform to reach a wide ranging group of motorsports enthusiasts at our 24 national events across the country.”

Harley-Davidson entered the sport in 2004 with its Screamin’ Eagle/Vance & Hines Pro Stock Motorcycle team. The team of riders Andrew Hines and Eddie Krawiec has achieved tremendous success on the track with backing from the iconic manufacturer, racing to eight NHRA Mello Yello Drag Racing Series world championships, including five for Hines and three for Krawiec.

“Since the beginning of our Pro Stock Motorcycle program, our relationship with the NHRA has provided Harley-Davidson a tremendous opportunity to share the power, speed and performance that flows through our veins with thousands of motorsports fans across the country, and we look forward to continuing our successful partnership on and off the track,” said Scott Beck, Harley-Davidson Director of Global Brand Marketing.

Since 2007, Harley-Davidson’s interactive display in Nitro Alley, NHRA’s fan interactive area on-site at NHRA Mello Yello Drag Racing Series events, has been one of the featured attractions for fans of all ages. The display engages NHRA fans into the Harley-Davidson experience with product displays and a special dyno-motorcycle-based drag racing simulator, in addition to other activities.
As part of the agreement, NHRA and Harley-Davidson will continue to partner in giving away a Harley-Davidson Motorcycle at select events on the NHRA Mello Yello Drag Racing Series tour.
28 Feb 2017

Posted by NHRA.com staff